Spin Up Your Insurance Start-Up … Efficiently

The Partnership

“We were their partner from Day 1, supporting their launch and providing full direct-to-consumer sales service every day since. We have helped this insurer build their new business for two years. Our P&C licensed Covenir Sales Advisors have closed more than 2,000 new policies a year for this client,” explains Covenir’s sales leader, Michael Saner.

The online insurer strives to deliver a simple, mobile-friendly experience. Customers can complete the entire quote and application process online, or they can call for assistance. When they choose to call, the number routes to Covenir. The Covenir sales team provides seamless service. We answer the phone under the insurer’s name and follow the scripting and protocols they have requested.

The Insurance Outsourcing Decision

Why didn’t this insurer hire internally to staff their direct-to-consumer sales team? There were a few reasons. First, they found it challenging to source experienced insurance sales talent. Second, they wanted to keep a lighter employee footprint. Finally, there was a speed to market consideration – they wanted to launch quickly.

Covenir: The Power of Purple

When this initiative started, we supported the client with a dedicated sales team of three sales resources. Within 60 days, we were so successful that the client increased our service to six resources. They ultimately expanded to 15 sales resources after one year. The client’s internal sales team was reallocated and the Covenir team expanded to other products and states.

“Our chameleon-like ability to adjust our approach to fit the specific needs of every client is remarkable. But in my opinion, the true magic is in the consultative part of the call. Our seasoned professionals are amazingly adaptable when it comes to thinking on their feet, listening to customers and meeting their needs,” says Adam Kozerski, Covenir’s Sales Manager.

The customer reviews say it all. People are very happy with the service they receive when they call. That’s an indicator of the power of purple and the results you will see when you plug Covenir into your business model.

The Future

This client recently extended its contract for an additional three years with plans to increase the Covenir team to 50 dedicated resources.

“Initially, this insurer may have considered outsourcing to be a short-term solution. But, once they saw how well we served their needs, they decided to stick with outsourcing for the long-term. It turns out that we can deliver sales services more cost-effectively than they can staff for them in-house,” Saner explains.